On 1st October 2016 we collaborated with one of the most prestigious luxury automobile brands, Jaguar for the launch of their latest beast Jaguar XF. The event was curated and managed by CAB Entertainment, a Mumbai based event Management Company.

The event itself had unique undertones just as the theme it was based upon, “NOT BUSINESS AS USUAL”. The presentation was slow-jammed by acclaimed actors Boman Irani and Sushmita Sen.

Philocaly designed and handcrafted customized giveaways for the guests and hosts of the show. Personalized self-tie and pre-tied bowties and Unisex fabric origami lapel pins, coupled with suave packaging stole the guests’ hearts. To make the event more interactive and engaging, our team of stylists demonstrated how to tie a bowtie, which in itself was a great success, considering that some fine gentlemen went home that night with a new sartorial skill!